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Under Armor Will Makes Us Family Post Production

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American sports article of clothing and accessories visitor

Nether Armour, Inc.
Type Public

Traded as
  • NYSE: UAA (Class A)
  • NYSE: UA (Class C)
  • Due south&P 500 components (A & C)
ISIN US9043111072
US9043112062
Industry Textile, sports equipment
Founded 1996; 26 years agone  (1996)
Founder Kevin Plank
Headquarters Baltimore, Maryland, U.S.

Surface area served

 Worldwide

Key people
  • Kevin Plank
    (Executive Chairman)
    Patrik Frisk
    (President and CEO)
Products Footwear, sportswear, clothing, toiletries
Acquirement Increase U.s.a.$five.27 billion (2019)

Operating income

 Increase US$236.77 one thousand thousand (2019)

Cyberspace income

 Increase US$92.fourteen million (2019)
Full assets Increase US$four.84 billion (2019)
Total equity Increase US$2.15 billion (2019)

Number of employees

 16,400 (2019)
Website underarmour.com
Footnotes / references
[1]

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.[2] Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico Metropolis, Munich, New York City, Panama Metropolis (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto.[iii]

History [edit]

Early history [edit]

Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-twelvemonth-old former special teams helm of the University of Maryland football team. Plank initially began the business organization from his grandmother's basement in Washington, D.C.[iv] He spent his time traveling along the East Coast with cipher only apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother's basement, Plank moved to Baltimore. Afterward a few moves in the city he moved to his electric current headquarters in Tide Point.[5]

Equally a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn nether his jersey; all the same, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic textile.[6] After graduating from the University of Maryland, Plank adult his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt congenital from microfibers that wicked moisture and kept athletes absurd, dry out, and light.[4] Major competing brands including Nike, Adidas and Reebok would shortly follow in Plank'southward footsteps with their own moisture-wicking dress.[7] Plank opted to utilize the British spelling "armour" in the company name because the cost-free vanity number was nevertheless bachelor for that version.[viii]

People began to take observe of the brand when a front-page photo of United states Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Following that front page, Under Armour's first major sale came, when an equipment manager from Georgia Tech requested x shirts from Plank. This bargain opened the door to contracts with NC State, Arizona Country, and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase.[6] That aforementioned yr, Under Armour launched with several new wearing apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.[6] By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the visitor.[vi] In 1997, Plank had $100,000 in orders to fill and institute a manufacturing plant in Ohio to make the shirts.

Growth [edit]

Under Armour received its starting time large interruption in 1999 when Warner Brothers contacted Nether Armour to outfit two of its feature films, Oliver Stone'southward Any Given Sunday and The Replacements. [4] In Any Given Sunday, Willie Beamen (played past Jamie Foxx) wears an Under Armour jockstrap. Leveraging the release of Any Given Lord's day, Plank purchased an ad in ESPN The Magazine. The advert generated close to $750,000 in sales.[ citation needed ]

UA Corporate function in Canada

The post-obit year, Under Armour became the outfitter of the new XFL football league, gaining even more than attending during the league'southward debut on national television.[vi] In 2003, consumer sector focused private equity firm Rosewood Capital invested $12 meg into the company.[9] The same year, the visitor launched its first television receiver commercial, which centered on their motto, "Protect this house."[4] The visitor IPO'd on the NASDAQ in November 2005, raising $153m of capital.[10] In tardily 2007, Nether Armour opened its offset full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.[eleven]

It has besides opened several specialty stores and mill outlet locations in Canada, China, and 39 states including the opening of its first Brand House in Baltimore in 2013 and 2nd Brand Firm in Tyson's Corner, Virginia.[12]

In 2009, baseball Hall of Famer Cal Ripken Jr. formed an alliance nether which the visitor would have a significant presence at several venues and events under the auspices of Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken World Series.[13]

UA Brand House at Disney Springs

The company is reported to be the major commercial sponsor for the reality Television receiver show Duck Dynasty and has garnered attention for taking a stand supporting prove "patriarch" Phil Robertson.[fourteen]

Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics. The US speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. Although there did not appear to be a design flaw in the arrange that acquired the poor results, the news of the suits caused Under Armour stock to drib 2.38%.[fifteen]

The visitor, offering a reported US$250,000,000 over ten years, besides bid hard over Nike to sign NBA MVP Kevin Durant to an endorsement bargain. Nevertheless, Nike ultimately re-signed Durant after agreeing to structure a contract, offering US$300,000,000.[sixteen]

On January 21, 2014, it was appear that the Academy of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university. This 10-year deal was the largest of its kind in the history of college athletics and became constructive July one, 2014. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The company's share cost soared 62.five% that twelvemonth.[16]

Later its November 2013 acquisition of digital app maker MapMyFitness for The states$150,000,000, in Feb 2015 Under Armour announced it had purchased the calorie and diet counting app maker MyFitnessPal for $475m, every bit well as the fitness app maker Endomondo for Us$85,000,000.[17] [18]

On January half dozen, 2016, Under Armour appear a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app.[xix]

On March three, 2016, the company became the Official Match Ball Partner of the Due north American Soccer League, starting with their 2016 season.[20] [21]

On May 26, 2016, Under Armour and UCLA announced their plans for a 15-twelvemonth, $280 million contract, making this the largest shoe and wearing apparel sponsorship in NCAA history.[22]

In July 2016, Nether Armour leased the 53,000-square-foot (four,900 yard2) space formerly occupied by FAO Schwarz on New York'due south 5th Artery. FAO Schwarz had been paying $20 1000000 in rent.[23]The store'due south opening, originally planned for 2019, was pushed back to 2021.[23] [24] Nether Armour so announced in March 2021 that it was planning on subleasing approximately half of the overall infinite.[25]

Depot of the Under Armour German subsidiary

On December five, 2016, Nether Armour reached a x-year agreement with Major League Baseball to become the official on-field compatible provider of the MLB, beginning in 2020.[26] Under Armour volition supercede Purple, who has been MLB'southward compatible provider since 2004. Yet, in May 2018, information technology was reported that Under Armour would be backing out of the deal with MLB, in guild to save the company around $50 million. Nike would instead go the on-field uniform supplier of the league.[27] MLB'southward deal with Nike became official on January 25, 2019.[28]

Under Armour has a partnership with NBA athlete Stephen Back-scratch, who is considered to be the "face up of their footwear line".[29] Originally signed to Nike, Curry joined with Under Armour in the 2013 offseason.[30] As Curry became a two-fourth dimension NBA Most Valuable Player Honour winner and ane of the almost popular athletes in the world, sales of his shoes have get a major cistron for the Nether Armour brand, with stock prices rising and falling based on the success of the Curry shoe line.[31] [32]

Nether Armour has a partnership with PGA golfer Jordan Spieth, who has won iii majors and then far (the 2015 Masters, the 2015 U.S. Open and the 2017 Open up Championship) and has recently launched his own golf shoe, "Spieth 1."[33]

On October 10, 2018, Nether Armour announced that it has signed Philadelphia 76ers heart Joel Embiid to a sneaker endorsement deal.[34]

In October 2019, Kevin Plank announced he would exist stepping down past 2020, and COO Patrik Frisk would succeed him every bit CEO in January 2020.[35] [36] In July 2020, the company received Wells Notices from the U.S. Securities and Substitution Committee, Mr. Plank the Under Armour's CEO, David Bergman. The notices are the result of its bookkeeping revelations for the years 2015 and 2016 and "pull forward" sales for the aforementioned period.[37] The same month, the company reported revenue decline of 41% for the Q2 of 2020 or $707.half-dozen meg. As a result of the COVID-19 pandemic, Under Armour had to shut its physical stores earlier that same year. Despite the revenue refuse, it still fared ameliorate than the analytic predictions, which had previously estimated profits of $541 million in sales for Q2.[38]

Finances [edit]

For the fiscal yr 2018, Under Armour reported losses of Us$46 one thousand thousand, with annual revenue of US$4.977 billion, an increase of 9.9% over the previous financial cycle. Under Armour'southward market capitalization was valued at over US$10.vii billion in November 2018.[39]

Twelvemonth Revenue
in mil. Us$ 		Net income
in mil. US$ 		Total Assets
in mil. United states of america$
2005 281 fourteen 204
2006 431 39 289
2007 607 52 391
2008 725 38 488
2009 856 46 546
2010 1,064 68 675
2011 1,473 96 919
2012 one,835 129 one,157
2013 2,332 162 i,578
2014 three,084 208 ii,095
2015 3,963 233 2,866
2016 four,833 198 three,644
2017 iv,989 -48 4,006
2018 4,977 −46 4,245
2019 5,267 92 4,843

Products [edit]

UA ArchiTech shoes

UA cap

Products manufactured by Under Armour include athletic shoes,[xl] t-shirts, jackets, hoodies,[41] pants, leggings, shorts,[42] able-bodied bras, athletic bags, face masks and accessories such equally bags,[43] gloves, caps and protective gear.[44]

Under Armour also produces American football, basketball[45] and soccer[46] [47] uniforms, amid other sports.

Early on products [edit]

The expansion of Under Armour's production lines, such as TurfGear, AllseasonGear, and StreetGear put Nether Armour at the forefront of the emerging operation clothes manufacture.[4] In 2003, Under Armour launched their Women's Performance Gear production line.[iv]

Recent releases [edit]

Nether Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.[48] This line claims to dissipate and re-circulate rut around the wearer's body using ceramic pulverisation. This was purportedly designed so that the wearer's heat signature volition not be picked up. Under Armour likewise had released a product with odor control engineering science in 2012 titled, "Under Armour Smell Control". This line claims to be designed so that the wearer'south scent cannot be detected.[49]

Under Armour is inventing a new type of shirt called "Coldblack," which is designed to reverberate oestrus and continue athletes cool in the lord's day.[50] Under Armour has come out with new styles for football uniforms. In Oct 2012, Under Armour created "The Wounded Warrior" project for football uniforms.[51] The University of Hawaii and Boston College wore the star-studded cleats and the American striped jerseys. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012.[51]

The company produces the Speedform shoe in a Chinese bra factory. Information technology has no insole and fiddling stitching. Shoes are Nether Armour's fastest growing product line, growing 31% from 2011 to $239 million in sales in 2012.[52]

In 2018, Nether Armour launched two new pairs of connected running shoes at CES. Inside each shoe is a Bluetooth module, accelerator and gyroscope.[53]

In November 2020, Nether Armour announced a new brand in partnership with NBA star Stephen Back-scratch called the Curry Make.[54] The launch of this new brand follows Under Armour's recent quarterly earnings, resulting in $1.43 billion in acquirement, which was flat in comparison to 2019.[55]

Recalls [edit]

On Apr 29, 2009, the U.s. Consumer Products Rubber Commission announced a voluntary remember of all Under Armour brand athletic cups. The cups might break when hit, posing a risk of serious injury. They were sold from January 2006 to March 2009.[56]

On November 3, 2011, the United states of america Consumer Products Safe Commission announced a voluntary think of all Under Armour Defender chin straps. The straps pose a laceration hazard when a actor contacts the metallic snap. They were sold from January 2008 to September 2011.[57]

Sales [edit]

In 2014, sales of wearing apparel, footwear and accessories represented 74.3%, xiv% and 9.9% of internet revenues, respectively. Revenue has grown steadily by 30% from 2010 to 2014.[58] As of January 28, 2016, the 4th quarter net revenues for 2015 increased 31% to $1.17 Billion while the full year net revenues increased 28% to $3.96 Billion. Based on these numbers, Nether Armour has updated its 2016 net revenues outlook to approximately $four.95 Billion (+25%).[59]

[edit]

UA Give Back is Nether Armour'southward effort to become involved in different facets of the earth community. They have dissimilar branches in their arrangement that specialize in each cause that Under Armour supports. They consist of the UA Power in Pink, UA Freedom and UA Win Global.[threescore]

UA Ability in Pink is an Under Armour program that promotes women using exercise and fettle to fight breast cancer.[61] UA Freedom is an Under Armour plan that supports the efforts of the Wounded Warrior Projection whose mission is to honor, raise awareness, and assist wounded veterans and military service members.[62] UA Win Global is a children'south athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches.[63]

Equally of 2012, Nether Armour was the sponsor of the Baseball Mill's "Premium Video Plan", which holds more than than 100 events for youth athletes across the United States annually.[64]

Later ads of many brands ran on extremist channels promoting extremist content on YouTube, Under Armour pulled its ad from Alphabet Inc. owned YouTube.[65]

Marketing [edit]

Nether Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college able-bodied teams, a field in which it competes with other sports apparel companies.[66] [67]

One of its most fiscally benign marketing strategies has been its collaboration with wrestler-turned-celebrity, Dwayne "The Rock" Johnson, who has become the face of the company since January 2016.[68]

Under Armour also markets its products through production placements:

  • Any Given Sunday: Signed on to provide their apparel to Oliver Stone'south film. The cardinal scenes that featured Under Armour gave the products relevancy in the sporting nation. This product placement led Kevin Plank to place an advertisement in ESPN the Magazine to capitalize on the national exposure.[4]
  • The Challenge (Seasons 15–nowadays): Under Armour provides the contestant'southward jerseys for them to wear when they are in contest.[69]
  • The Replacements [4]
  • The Wire: Under Armour is prominently featured in the Baltimore-fix HBO series.[70]
  • Under Armour products have besides been featured in the Marvel movies (Avengers series, Iron Man series, Captain America series, etc.).[71]
  • House of Cards: Under Armour running gear is depicted.[72]
  • Bad News Bears: The Yankees wear Under Armour gear.
  • The Blind Side: Michael's football team and Lily's volleyball team wear Under Armour gear.[73]
  • 22 Bound Street: The Metro Metropolis Land University Statesmen football team wears Under Armour gear.[74]
  • 1000000 Dollar Arm: Dinesh and Rinku wear Under Armour gear.
  • The Gambler: The basketball game teams vesture Nether Armour gear.[75]
  • Gridiron Gang: The Mustangs article of clothing Under Armour gear.[76]
  • Focus: The football teams in the pic wear Nether Armour uniforms.[77]
  • The Dark Knight Rises: The football teams in the movie clothing Under Armour uniforms.[78]

[edit]

Controversies [edit]

UA Fitness Operation Middle and historic mural covering [edit]

The historic antechamber floor pictured in 1933, is now covered by artificial turf for the UA Fitness Performance Center

In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Low-cal Street in Baltimore. The Fitness Performance Center is planned to take place in the building'due south lobby, covering historic murals of Baltimore's history past fine art deco artist Hildreth Meiere with artificial turf flooring. This programme has been seen as controversial due to the fact that Kevin Plank, Nate Costa (president of FX Studios) and developer Cary Euwer used state and federal tax credits to restore the historical edifice, yet the historical murals are being covered up by turf flooring.[79] Many historians and local Baltimoreons have expressed public outcry that the design should be reconsidered and the murals should exist saved.

Trophy hunting video [edit]

In January 2016 Nether Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar.[lxxx] [81] In August 2016 a video filmed by Bowmar, showing her husband spearing a deport and then rejoicing that he had hitting it, went viral. The bear was found dead the next twenty-four hours.[80] [82] Nether Armour was heavily criticized worldwide and every bit result, the visitor ended its contract with Bowmar a few days later the video became known.[80]

Trump endorsement and public boycott [edit]

Plank expressed support for President Trump in February 2017.

On Feb vii, 2017, two weeks into the presidency of Donald Trump, CEO Kevin Plank expressed his support for the administration and its friendliness to corporations.[83]

Numerous athletes contracted with Under Armour too spoke out in opposition to Plank's statements. Stephen Curry, the most valuable of the company's sponsorships, hinted that his loyalty to the company could exist jeopardized if its actions do not reverberate his values.[84] Dwayne Johnson voiced disapproval with the CEO'southward personal attitudes beingness reflected onto the company'southward partners and employees.[85]

On Feb fifteen, eight days following Plank's statements, Plank took out a full-folio ad in the Baltimore Sun to analyze his position and that of the company. The letter acknowledged that he had used "a choice of words that did not accurately reflect my intent" and described how his company valued diversity, entrepreneurship and job cosmos. He condemned the assistants'due south ban on travel to and from 7 primarily Muslim nations, calculation "nosotros will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our customs."[86]

In a statement issued to reporters on June 2, Plank deplored the Trump Administration'due south decision to withdraw the United States from the Paris understanding:

We at Under Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. Sustainability has always been function of our DNA: it's integral to how we live and work and is essential to our environment. As a business leader concerned with creating American jobs, I disagree with the decision to exit the Paris accord.[87]

On Baronial xiv, 2017, Plank removed himself from President Trump's Manufacturing Jobs Initiative Council,[88] following backlash over Trump's response to the events in Charlottesville, Virginia.

Fireproofing and flammability [edit]

In June 2018 a Facebook postal service and subsequent Reddit thread emerged stating that Nether Armour clothing was flammable and resulted in severe burn injuries to a kid.[89] At present there has been no public statement from the company, and public debate seems to circle around the question of what is singled-out about fireproof clothing, flammability, and chance of fire injury. This was constitute out to be fake.

Though no recall was issued, a 2018 study found that Nether Armour's cloth was more than likely to result in a burn down injury of the wearer than most other undergarment materials.[90]

Federal probe [edit]

In November 2019, the U.Due south. Securities and Exchange Commission made public that Nether Armour's accounting policies had been under scrutiny for more than 2 years.[91] In July 2020, the company confirmed that the U.S. Securities and Substitution Commission had sent Wells Notices relating to Under Armour'southward bookkeeping in 2015 and 2016.[92]

See also [edit]

  • Listing of Under Armour sponsorships
  • Under Armour All-America Baseball
  • Nether Armour All-America Game

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External links [edit]

  • Official website Edit this at Wikidata
  • Business data for Under Armour:
    • Google Finance
    • Yahoo! Finance
    • SEC filings

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Source: https://en.wikipedia.org/wiki/Under_Armour

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